March 19, 2009

Helvetica - The Movie

Helvetica is a must-see for anyone interested in the history of typography and graphic design. The film chronicles the use of the typeface Helvetica throughout the last 5o years and includes interviews with some superstar type and graphic designers where they discuss their creative process and talk about how the aesthetics of a particular typeface can evoke different emotions/actions depending on the context in which it is employed. PBS has built a great companion website which has more interesting tid-bits about the history of Helvetica and you can even take the What font are you? Quiz. Apparently, I am Times New Roman.